Most guys I met in Open considered PvP annoying thanks to Engineers and especially Anaconda owners complained about ships like FDL being better even though they're smaller and cheaper, so because of that they avoid PvP unless it's a gank in their favor.
As for myself, I don't avoid it nor look for it. If it happens it's usually annoying for me because I will spend several minutes fighting a ship, or rather ships, as 1v1 is extremely rare in my experience, which will run away once it starts losing. There's no benefit nor fun in such fights.