This is what I think CIG & Theranos actually have in common. They both were/are (being very fair) legitimately working towards something on a gamble/promise that as they were developing it the tech needed to make it happen would reveal itself along the way and would make the initial unsupported claim true in the end. The deception being selling the product as 100% possible rather than 100% probable possibly maybe but we're sure it will work out in the end. Then, in CIG's case, reinforcing that statement with fake demos/vertical slices that don't work in the greater context of the final product they were selling to backers. Of course, Theranos being in the medical field made that situation far more serious than a video game company, but the net effect of taking people's money without knowing that they can actually deliver the product as sold, in my opinion, reaches the level of financial fraud.