Maybe it's another case of them hiring webdevs where webdevs don't belong and they're only familiar with the concept of compression from "pngcrush"."crush" the data to take up less space? I see they are inventing new words for old tech to try and impress the less technically minded players, in my day we called that "data compression" not "crushing the data", and you know there's only so much compression you can do and still maintain the database without losses, once you start using lossy compression algorithms in your database you can say goodby to data, oh maybe that's why people keep losing stuff, it's getting crushed into nonexistence!