I'm a big fan of the game and I certainly don't want handholding, but even I will admit there's a value problem with Horizons just now.
Your comparison to a Blizzard expansion does not help E

. Blizzard frontloads content out of the box, dude. You launch the new wow expansion and immediately feel the substantialness of it. And if you don't, Blizz gets raked over the coals for it. And rightfully so.
I have played WoW since Alpha, and I still enjoy WoW and other blizzard games, a lot. But saying WoW has content is stretching it, as the only new thing to that game is a selfie game, and besides that theres not been any new refreshing stuff to do, at least not till Legion pops about

People love to deny that, but for what its worth, from someone that has loved blizzard from their gaming life started till today, they love to hold your hand, the only pioneers in that game is the top .01% of the playerbase sadly.
My point was mostly the fact that they hold the players hand so much, you can start today, and be level 100 by tomorrow in 1-2 days without any form of gear helping you, and not taking in account instant max level boost, if you use the boost you even get yourself half way endgame content cleared, they simply hand you the stuff it took most players a few days to get. And farming for something or striving for something, usually takes your average OK dedicated player a few weeks at most, the pioneers clear the hardest stuff, and guides start poping up that the rest feed of. and along the way is blizzard holding everyones hand making sure everyone gets a whole cake, not just one piece.
In WoD you can not do any form of activity in any way shape or form, that kind of doesnot throw gear at you that you will need because the game holds your hand to go into X raid. and its been like that since WOTLK, this will change in Legion but that was my comparison. And trust me, people are complaining about Legion left right center and all over, because any player with a semi sense of glee will see "oh I have to PLAY the game again, awesome!" but the main forums for wow, both official and unofficial are flooding over with several thousand long threads about how bad it is. that they have to play... I don't get these people at all, the kind that want to play games, yet not do anything for it.. where is the rewarding feeling? You can at the moment even get endgame gear, by sending NPC's to actually do your work for you, while you do, nothing, you can send them to get gear and log off....
And when a new game, in this instance Horizon comes around, a lot of these kind of players will try it, I agree that FD markets the game to be "wooo pew pew space lazer fights pew pew pew planets awesome!" which is kind of bad. Attracting these players who are used to be hand fed any given content there is, either by doing the same stuff over and over, and\or the development company holding their hands, and thhat is not only blizzard, I used them sinec WoW is such a great example of how bad the silver platter players can get. But it happens in most games, in most genres, and only tiny indie games seem to stray from that. I haven't gotten around to play SC or even look into that much, even though I pledged a long time ago, I'm waiting for it to be mostly complete, but if they take my hand and show me how the wheel turns and don't try to punish me for being bad, I personally am the kind of gamer that will not like that, where as the majority will love that. No Mans Sky looks to be the kind of pedigree that ED is. hearing people doing something and losing their whole ship and everything they had, because they didnt expect a planet to rotate, so when they returned to the ship from their space station, it was obviously gone as the planet had rotated from where they beamed up, The stuff I love, do a mistake that you could prevent? I SAY PUNISH!
