Exactly. Grinding is expected. In fact, it's a necessary evil in online games. There has to be a carrot at the end of the stick.
This is the problem - people bring their preconceptions from other games here. Expect their little set of handcrafted storyline that everyone gets and everyone gets to be the hero, expects to have to grind to the top ships to get to the endgame content and then expects the game to be changed to match what they thought they were getting.
The word is ridiculously overused on this forum. It's become near meaningless and useless as it gets ascribed to every non "win-button" or "fight" action, and even some of those.
So far Elite's not felt at all like I'm forced to do meaningless stuff just to gain some meaningless rank that locked away content purely for the reason of extending the game.
I have done things which have been boring, I've bemoaned the journey home - but they've been my choices and I've owned them, not blamed someone else or demanded the game be broken so everything is easy. Things that are far away should be far away, and not working out things to do while waiting for a contact is my own fault and would have been easy for me to fix. I did it, I learnt, I play the game better.
So I dunno, they need to change the marketing to make it more clear it's not a normal MMO and doesn't work that way - it'd do them a lot of good i think.