I'd bet my life that ign have in the past gave a more positive review for their own benefit rather than their unbiased honest opinion. Whether that be for an exclusive interview, free stuff, early access to a game, some free advertising or what, its more like hearing the opinion of a salesman rather than a reviewer. The quality of their reviews are much less than they were, theres no content in them really, they dont tell you about the actual gameplay, they just real off the features and buzz words off the back of the box and tell you about the graphics. Its like half the time they fake actually playing the game.