I told you, quality of life. Creature comforts. Simplifying the process keeps people enjoying the game longer because they spend more time playing the game and less time trying to make the game enjoyable.
And you're still assuming that guilds will have a negative impact on the game without any justification for that opinion.
And the pro guild sheep have been herded into the 'it's all already there' cul-de-sac once again only for one to shoot off through a dark alleyway somewhere....