A secondary benefit to announcing content when it’s able to be shown rather than discussing it in smaller updates is that it helps make the biggest impact to people who have yet to try Elite Dangerous. It is important to remember that Elite Dangerous is a single price purchase. After that point, players are free to enjoy the game on an ongoing basis without any additional spend, despite the ongoing costs to manage, host and run the game. This means that being able to wow people with a new trailer when we’re ready to show the content, helps bring new players to the game, build the community and support the ongoing development for the long term.