I'll be blunt, you may not like what I'm about to say, but there we go. What sparked this off was Frontier Developments themselves basically hamfisting stuff from Newsletter 49 onwards. First with the crappy job they made of announcing the removal of offline mode (I won't be drawn into the discussion about that decision, but their communication of that decision was abysmal), then of their continuing train wreck that is the approach to dealing with the people who feel dissatisfied with their dealings with the consumer base afterwards. They've basically left the forums to fracture themselves into a tribal, balkanised mess with trolling and sniping the default action where once there was a very constructive and unified community because frankly it seems they're more concerned with their damned IPO or whatever is filling their eyes with dollar signs.
They've not got ahead of the message since that point, the media is merrily writing the story for them, and even if the game reviews well, as I expect it will, because let's face it, it's a bloody good game, it's going to be marred by the fact Frontier Developments can't communicate for tuppence. They can't get their policies on managing dissatisfied customers right, rather they play the PR game in a vain hope they can stall the damage just long enough to get to release (but instead all it's doing is making the situation more corrosive as time goes on), and their overall treatment of people on the forums is borderline disdainful. Michael has been solid gold, and has actually addressed the questions put to him from us, whereas on David's "Ask me anything" it was more "Ask me anything as long it's not all those important topics that are causing a massive inferno.", same reason why the twitch stream didn't get tons of media press, too stage managed, and not enough genuine work from the company involved. The games media is no longer interested in carefully curated press events where they get all sizzle and no meat, they want something they can actually put to their readers, and what was shown in the livestream was really singing to the choir.
So. My blunt answer? FDEV needs to get their communications sorted out, both internally AND externally, and start communicating once more to their player base, and not just with carefully handpicked messages of marketing, but actually y'know, talk. Like people to people. Get the community back involved in the positive stuff. Because as it stands the sounds of silence are not doing anyone any favours.