It's midnight or so in the US. Don't worry, if the geeksquad pick it up, Zoance will get a nice stress test of their servers, trust me. Anyone who's familiar with slashdot knows fairly well what happens to sites that get linked, to the point smaller sites explicitly ask *not* to be directly linked for fear of having their monthly bandwidth nuked if they become a hot topic.
As for the Kickstarter element, I'll flog the dead horse one last time. There's a backer reward marked at the £60 mark, a DRM-free copy of the game. Please read this carefully, that reward is legally binding in the light of
http://www.geekwire.com/2014/attorney-general-asylum-playing-cards-crowdfunded-project/ which effectively means if FDEV do not come through they open themselves up to breach of contract and potentially fraud claims. If you make a binding contract on kickstarter, yes, you need to honour it. You need to deliver what you say you're going to deliver, and Kickstarter will not shield you from the fallout if you do not.
If you are going to discuss Kickstarter and the legalities, make damn sure you know your background and caselaw, thank you very much.