The blindly faithful will be blind and faithful, and there's nowt much to do there.
This 'build a company first' nonsense always irritates. If they are hiring/assigning the right quality industry professionals with the necessary experience (and attitude and abilities) it really does not take long to instatiate a fully funtional project/programme/business 'entity'.
I know first hand how quickly such an operational entity can be created, complete with all roles populated and working, as that's what the company that I work for does. It also delivers product and then, once complete, tears down that delivery unit and moves on, leaving a support and maintenance unit behind.
And if some chose to play the 'company XXX has been working/planning on game ABC for NN years', well, we can play the same game. When did Cobblers create the first Wing Commander? 1990. So, SC and SQ404 has been in gestation for 33 years... ...no?