Knowing they were going to follow it up with a week+ of silence, it would have been far better to tease the Leopard during the livestream and hint at a DLC coming soon, and stay tuned next week(this week). Then post the art sometime during this week.
I think the thought may have been that we'd be hungry for news considering how long it's been (accurate) and that we'd just be happy with those screenshots until they were ready to reveal what exactly the DLC was (inaccurate).
I just don't think they realized they were opening the flood gates a little too soon...
But then again, from Frontier's perspective, does it really matter? Some folks are annoyed. But they're all going to buy the DLC anyway. And the second the news
does drop all will be forgiven. So I can see how they may not be so incentivized regardless of how odd it seems.
I’m not even mad they didn’t announce the pack, I’m disappointed they didn’t even make a post about national animal day. I mean come on your game is about animals and zookeepers.
For real! As a Planet Zoo player? I'm fine. Whatever. I can wait. But as a person with a degree in marketing... I'm confused and frustrated. Haha. They clearly weren't thinking strategically on this one. But, like I wrote above: Maybe it doesn't matter because of how feverish the playerbase is.
They've said it a few times now during their annual presentations that the ROI on PDLC for this game is consistent/predictable...
Still, Frontier not saying anything for their zoo game on ANIMAL DAY AND ZOOKEEPER DAY is absolutely insane. Likewise, hyping us up saying to “stay tuned” in the “upcoming weeks” is generic HR speak, but they should have gave us an actual date. Otherwise saying something is coming and then just going back to being quiet is super annoying.
It's very weird. But a bunch of people being "annoyed" who are going to buy the pack anyway and chill out the second news
does drop... I dunno. Why should they care about that? They really don't have to, TBH.
Doesn't make it feel any better or less strange but... The logic tracks.