Celebrate Elite's Ruby Anniversary!

I don't see how suggesting that having a company valued at $1bn being reduced to a value of $100m is somehow nothing is based in any sort of reality.
If the share price goes up or down, it doesn't materially alter FD's fortunes (UK stock doesn't actually reflect the value of the company, just how much fools are willing to trade the stock for - if someone sells a £million worth of shares, the company hasn't had a nibble of that value) I'd imagine some traders were unhappy when FD's value tanked, but then, if you gamble, sometimes you lose 🤷‍♂️
 
"The Anniversary cosmetics will be available until 21st October."

Help me understand this. Why even take them off the store? Someone, even at those prices, might want to buy 1 per month.
These a really nice liveries and I don't understand the thinking behind making them available for a limited time. Isn't that just depriving yourself of potential sales?
Same with any 'limited time' or 'limited amount' cosmetics. I'm not talking about Halloween or Christmas stuff, but things like this.

And surely after all this time you can make the Cobra MkIV available to everyone now.
Meh, what do I know.
 
Last edited:
I agree. I thought we were done with FOMO. It's a real pity that these skins won't be able to be bought in the future. I'd potentially like them for all ships, but there's no way I'm buying 400,000 Arx to get them before they become unavailable, but I'd quite possibly buy them every once in a while.
 
@Paul_Crowther is there any chance that the consoles versions on legacy are going to get at least the Decal ? We are still part of the Elite Journey of 40 years.
I appreciate that this may not have been thought necessary and I'm fully aware we are on critical fixes only.
And I'm not sure if there is too much of a difference between legacy and live. Even if you could ask the question it would be appreciated??
Thanks
Thanks for you responses @Paul_Crowther it would have been greatly appreciated .
 
"The Anniversary cosmetics will be available until 21st October."

Help me understand this. Why even take them off the store? Someone, even at those prices, might want to buy 1 per month.
These a really nice liveries and I don't understand the thinking behind making them available for a limited time. Isn't that a depriving yourself of potential sales?
Same with any 'limited time' or 'limited amount' cosmetics. I'm not talking about Halloween or Christmas stuff, but things like this.

And surely after all this time you can make the Cobra MkIV available to everyone now.
Meh, what do I know.
My guess is it's Frontier's marketing team. I get the feeling it works. If you put time limits on a deal, punters are more likely to buy

But it has the opposite effect on me. Whenever I hear "Hurry, this is a limited time offer!" it makes me less inclined to part with my money, because it makes me think I'm dealing with a high-pressure salesman who is only interested in closing the deal
 
If you put time limits on a deal, punters are more likely to buy
Not for me. I can't afford to buy all the one's I'd want in one go. As such I won't be able to buy them before the 21st.
I can maybe get 1 or 2 now. But I want way more.
Not everyone has approximately £200 disposable income to get all these liveries. (For that I get the Aviators edition of Flight Sim 2024).
So I would like time to buy 1-2 a month. And I'm sure I'm not alone in this.
The marketing team need a good talking to imo. :)
 
Hi :)
"The Anniversary cosmetics will be available until 21st October."

Help me understand this. Why even take them off the store? Someone, even at those prices, might want to buy 1 per month.

I agree, to look at it another way, why actually limit your income to within a time frame. It's like saying or thinking along the lines of ' I've got a million items for sale that I'd really like to sell now, because I'd really like the income, but I'm practically going to actually limit my sales to a few hundred, because of this time limit I've set for myself'.
:unsure:...Shooting oneself in the foot? 🤷‍♂️

I agree. I thought we were done with FOMO. It's a real pity that these skins won't be able to be bought in the future. I'd potentially like them for all ships, but there's no way I'm buying 400,000 Arx to get them before they become unavailable, but I'd quite possibly buy them every once in a while.

Fear of missing out?...seems this marketing ploy's still being used, but it's starting to irritate.;)

My guess is it's Frontier's marketing team. I get the feeling it works. If you put time limits on a deal, punters are more likely to buy

But it has the opposite effect on me. Whenever I hear "Hurry, this is a limited time offer!" it makes me less inclined to part with my money, because it makes me think I'm dealing with a high-pressure salesman who is only interested in closing the deal

I wouldn't know if it works, Arx sales would be the judge of that though in this instance. Yeah, I get what you mean (I think)..."Fool me once shame on you, fool me twice, shame on me"...sort of. :)

And surely after all this time you can make the Cobra MkIV available to everyone now.
Meh, what do I know.

Ah, now that (to my way of thinking) is a bit different from the sale of ship skins and early access stuff. Players were rewarded (as you probably know) with that ship for this reason...Quote.

"For a limited time all existing Elite Dangerous players will receive a £10 loyalty discount plus the exclusive Cobra Mark IV ship when ordering the Elite Dangerous: Horizons through the Frontier Store. Discount will be automatically applied at checkout. Those who take advantage of this offer will be able to purchase the Cobra MkIV in-game when Elite Dangerous: Horizons lands."

The Ship is unique / exclusive to the players who took advantage of this offer, Frontier kept their word on that to this day, and personally I agree with that, (and no, I haven't got the Mk 4 btw. :)).
I think I've mentioned this before somewhere...:unsure:...but anyway, why don't Frontier create another Cobra, a Mk5!...I'm sure it would sell given some more 'unique' quality's. :D
"For a limited time" ;)

Jack :)
 
All of the marketing tactics being implemented on the Store at the moment have unfortunately been proven to work, to the point it's accepted practice across most game communities. I disagree with FOMO, limited time, limited selection practices vehemently (even the community goal rewards), and like many of you it has the opposite effect for me; it does nothing but sour my relationship with any store that implements it.

Alas, apparently we're a minority, and don't spend enough otherwise to make up the difference. I hate it, but what can we do other than not spend? We've all been talking about these issues since the Store updated, and there has been very little feedback indicating we've been heard or considered beyond "please raise it in the suggestions forum" and a continued and worsening use of the tactics. I fear that it's only going to get worse.

It won't drive me away from what is an otherwise phenomenal, one-of-a-kind game, but it will stop me spending money on anything other than basic ship packages.
 
"The Anniversary cosmetics will be available until 21st October."

Help me understand this. Why even take them off the store? Someone, even at those prices, might want to buy 1 per month.
These a really nice liveries and I don't understand the thinking behind making them available for a limited time. Isn't that just depriving yourself of potential sales?
Same with any 'limited time' or 'limited amount' cosmetics. I'm not talking about Halloween or Christmas stuff, but things like this.

And surely after all this time you can make the Cobra MkIV available to everyone now.
Meh, what do I know.
So doing adds value in the long term, by leaving them as permanently accessible you reduce their long term value enormously, not to FDev or the share holders, but to the person who bought them; They will mean more to the owner due to their relative scarcity.

When you collect stickers from a set, if all of the stickers are just as common as the others, none of them have more intrinsic value and the thus the dynamic and the fun in collecting them is reduced.
 
I've just had my FDL painted in metallic ruby red, man she looks fantastic! The far-de-lance was always my favourite ship in elite, I think because of the marking that she has which sort of set her apart.
250px-Elite-fdl.png

Now I can own and fly one; Seems only fitting to settle on the FDL for the celebration colours, for me anyhow!
 
Last edited:
Hi :)


I agree, to look at it another way, why actually limit your income to within a time frame. It's like saying or thinking along the lines of ' I've got a million items for sale that I'd really like to sell now, because I'd really like the income, but I'm practically going to actually limit my sales to a few hundred, because of this time limit I've set for myself'.
:unsure:...Shooting oneself in the foot? 🤷‍♂️



Fear of missing out?...seems this marketing ploy's still being used, but it's starting to irritate.;)



I wouldn't know if it works, Arx sales would be the judge of that though in this instance. Yeah, I get what you mean (I think)..."Fool me once shame on you, fool me twice, shame on me"...sort of. :)



Ah, now that (to my way of thinking) is a bit different from the sale of ship skins and early access stuff. Players were rewarded (as you probably know) with that ship for this reason...Quote.

"For a limited time all existing Elite Dangerous players will receive a £10 loyalty discount plus the exclusive Cobra Mark IV ship when ordering the Elite Dangerous: Horizons through the Frontier Store. Discount will be automatically applied at checkout. Those who take advantage of this offer will be able to purchase the Cobra MkIV in-game when Elite Dangerous: Horizons lands."

The Ship is unique / exclusive to the players who took advantage of this offer, Frontier kept their word on that to this day, and personally I agree with that, (and no, I haven't got the Mk 4 btw. :)).
I think I've mentioned this before somewhere...:unsure:...but anyway, why don't Frontier create another Cobra, a Mk5!...I'm sure it would sell given some more 'unique' quality's. :D
"For a limited time" ;)

Jack :)
Again, wild speculation on my part.. The best marketers are old experienced people, and they'd be brought up with the idea that shelf space is expensive. We live in a digital cyberspace age universe of zeroes and ones being commercial products, and these old style marketers are still following the "hurry while stocks last" way of thinking. The cost to store a string of numbers is negligible... but even tho these marketers might be making a mistake about synthetic scarcity, the other skills they bring to the table outweigh this mistake, and so it goes unnoticed

And about the Cobra Mk4.. it's been long enough now. I'm hoping those voices in the forums that yelled "they gotta keep their word!" have now faded and left. I didn't particularly want the ship. If they break their promise about making other players miserable so I could smarm over them, then that's fine by me. I got a whole heap of other promises I'd rather they kept
 
And about the Cobra Mk4.. it's been long enough now. I'm hoping those voices in the forums that yelled "they gotta keep their word!" have now faded and left. I didn't particularly want the ship. If they break their promise about making other players miserable so I could smarm over them, then that's fine by me. I got a whole heap of other promises I'd rather they kept
I agree with you here. But no, these voices are still there, ever present.
 
And about the Cobra Mk4.. it's been long enough now. I'm hoping those voices in the forums that yelled "they gotta keep their word!" have now faded and left. I didn't particularly want the ship. If they break their promise about making other players miserable so I could smarm over them, then that's fine by me. I got a whole heap of other promises I'd rather they kept
This.

FDev have, sadly, broken promises multiple times about far more important things than the exclusivity of a ship in game. Consoles getting Odyssey "within a year" springs to mind, but that's a whole different argument. Why should keeping this promise matter to anyone when they're surrounded by broken promises about far more important things?

Anyway, those players who got the "exclusive" ship have "exclusively" had access to it for all that time. I doubt many of them would really care if the ship was made widely available to everyone. Hell, even if it was an ARX unlock to try to make more money for FDev's bean-counters.

As I've mentioned before, many games offer "exclusive" in-game items for pre-ordering or buying higher-priced "deluxe" versions of the game and then later they release those items to everyone, sometimes for free or sometimes in a paid DLC pack or "complete edition" version of the game. I don't think I've ever heard anyone complain about that - those who got the "exclusive" early access to the content have probably moved onto other games by the time the content is opened to everyone else, and even if they haven't, they've had the content to themselves for those months/years, and most players are happy to see new players coming into a game to keep it alive, so if making previously-exclusive content available to all players is a way to attract new blood, then why not do it?

Again, I don't really have a dog in this fight, I don't care about the Cobra Mk4 as by all accounts it's not worth having, but if it was released to me I might get one just to sit in the hanger next to all the other ships that I don't use.
 
I am in two minds about the anniversary paint jobs.
Yes it would be nice if they were permanently available so people could save up and eventually buy all they wanted.
But they were produced to mark a specific event that happened at a specific time, in a few years time they will just be a pretty red shiny paintjob available only on older ships and will signify nothing much.

Perhaps they should have sold them really cheaply for a limited period to mark the event then racked them up to half the price of a ship from then on.

As for the other argument I am still here and don’t support the “they have broken other promises what’s one more” argument.
 
Why should keeping this promise matter to anyone when they're surrounded by broken promises about far more important things?
For the technical reason that money changed hands over the Cobra IV promise, which was about something they had already implemented, so that's considerably more solid ... whereas a "promise" to bring out some future thing on some timescale is just marketing until you've actually got the opportunity to buy it. Console players can be upset at how things have worked out, but because what they've lost in a financial sense is just the future opportunity to give Frontier more money, it's not the same.
 
Anyone surprised by broken promises where coding is concerned, does not know much about coding. Read the mythical man month, and then pass it on to a bean counter, then to a bean consumer; I think coders run on beans, if I'm not mistaken.

Addendum: I suppose when a project is crowd funded and the decision making involves the public who are funding, then there are bound to be issues about the subject of what is and is not achievable, what to aim for and where to set the goals.
 
Last edited:
Back
Top Bottom