It shows nothing but complete disregard of all the back history and fan fiction written for this game in the name of immersion. How can we take Galnet seriously now? I don't think I'd expect to ever walk into Stormwind and see an advert for Burger King. Any respectable gaming company would never mock their own IP and degrade their game in such a way.
Its a complete and total sell out. I'd rather pay £20 a month subscription than endure this tripe.
The whole history of the original Elite games has always been about the immersion.
Why do you feel mocked?
It's not an advertising banner flashing in stations, if that would be the case than I'd agree with you.
This is just a giveaway instead.