Greetings Commanders
All EliteDangerous.com store players can now generate a Steam key to add it to their Steam library.
By generating a Steam key all future purchases made with your Frontier account will also be associated with your Steam account. This won't affect how much you pay for the game or for paint jobs, but sticking with the EliteDangerous.com store remains the best way to support ongoing development with 100 percent of your money on future purchases. We especially appreciate it when you buy direct from us, but we're happy for you to play how and where you like. Just enjoy the game, and fly safe Commanders!
Instructions to redeem:
Log into the Elite: Dangerous store.
Go to your account dashboard.
Click on ‘Partner Keys’
Click ‘Claim an Elite: Dangerous’ key.
You can redeem your code by selecting 'Games > Activate a Product On Steam' in the Steam UI.
Note: the key you generate will add Elite: Dangerous to any Steam library but WILL NOT grant access to the game without an existing registered Frontier account and copy of the game. For this reason, please don’t give your keys away to friends! They won’t be able to play without having already bought the game from Steam or the EliteDangerous.com store!
*mod edit*
Just a little summary of the conversations Ed's had in this post to clear up some things:


I expect that generating steam keys is free, but by doing so any future FD store purchases become subject to the "valve tax". A bit of confirmation on that point wouldn't hurt but it makes sense to me.


Yeah, that's a fair interpretation. We don't think of it as a tax though, just part of working with third party retailers.
So, from this, we can understand that generating a Steam key is absolutely free. But linking your account incurs a "Valve Tax", which Frontier is not considering a tax at all. It's part of their working with Steam.


Not really sure what the confusion is about the use of Steam keys, I think the above 2 quotes sum it up succinctly, but maybe I'm missing a hidden message somewhere



I feel a bit crude talking about 'cuts' and 'percentages' but yes, once you've linked an account, any future purchases on the FD store are affected by this.
Ed also states that once you've linked your account, any future purchases on the FD store are affected by this link. He does not go into the particulars of what that means.
... that's the extent of what we know, right?
Why are we saying anything else other than this?
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