There should be bigger rewards in merits in open play and really low insurance cost for dying in open like 90% discount. So it will encourage more players to get in open play. Why is that ?Because people know that against pve they have bigger chance of surviving so they can take risk of higher insurance cost, but in open play they know they got higher chance of dying on other way many players who would get into pvp they would not be afraid to fight and take their chance into fight to get a reward.
Next thing is ships should be balanced, right now FDL and Clipper are too OP make their boost speed slower so smaller ships got better chances of getting distance.
The eternal question: Why should FD have a desire for more players in Open, enough to anger the Solo/Group crowd? Isn't it all the same to them where people play? Wouldn't they just be more interested in giving as many options as possible?
Without insisting that ships be balanced around PvP powerful ships would just be fun, not a thorn in the side of someone who hasn't gotten one yet. By letting PvP just be what develops, what organically happens with the Dev's best rule set, you rule out the roller coaster ride the Balance Dance that happens in games. The Galaxy is cruel, sometime someone out-flies you, sometimes they out gun you. That is your challenge.