It's not for transferring your entire fleet (like puppies) every time you move a 100ls. it should be for moving 1 or 2 ships when you want to avail yourself of an opportunity/event etc and to remove some of the drugery around in equiping/maintaining ships. All in service of better and more inclusive gameplay. At least that's my thought.
It's supposed to be for when you are moving your entire fleet to one place or for those occasions where - as you say - you spot a great opportunity or have friends meeting up and *really* need the ship there.
It's priced so that if you just want to move the ship to doa CZ for haf an hour, it ain't worth it. The player has to make a considered choice as to the value of it, rather than just using it every evening. It is priced so that we don't just all buy an asp/hauler and never bother doing a frameshift jump in a warship ever again.
However, it's not supposed to be used for *every* time you want a ship somewhere else. It's an expensive option for when you need it, not a routine service for people who don't like travel.
I don't get why FD are introducing features which by design mean they won't get used very often.
Like FSD range upgrades would be if transfer costs were cheap, you mean?
The accusation could be made in either case.
In this case though Yes, it is deliberate so that players do not simply use ship transfer constantly. It will still get used more than -say- fast charging FSD upgrades.