Why is there such focus toward this region of space? if you head there, there really isn't much of anything over there. Heck jaques station doesn't even have missions on it's mission board atm. Plus there really isnt any ships to buy over there, nor much of anything in outfitting either.
The shipyards and outfitting aren't great, but there are better ones than Jaques out there. Jaques Station itself has never had missions, but everywhere else has plenty.
All ships (other than Federal or Imperial exclusives) are available from at least one shipyard in the Colonia region.
So, what's the point of focusing so much around this region of space when there is nothing of value to keep players in that region?
You could say the same about the Sol bubble, unless you're a big fan of engineers, powerplay, or the Thargoids.
Obviously for the ~50 player factions who have a system out here (or are owed one) there's a very specific thing of value.
If you're into min-maxing, there are opportunities for explorers and miners that are not readily available near Sol. Combat (CZs, RES) is no different though there are some Unauthorised Installations for top-quality bounty hunting. Trade is hard to say but I would guess competitive for small/medium ships (no powerplay bonuses, but a stronger economy mix), and most missions are about the same if not marginally better (but, there's an obvious long-term advantage to running missions in Colonia). No Quince/Rhea-like super-earners yet, though, if that's your thing.
We also have a nicer skybox.
Also, we actually have a lot of players considering the size and relatively inaccessibility of the region - and that's even after 2.4 has had a lot of people who were around here travel to the Pleiades to see the Thargoids instead. Comparing traffic reports between the populated Sol bubble and the populated Colonia bubble suggests that the average Sol bubble system has 1/6th of the traffic of the average Colonia bubble system - the Sol bubble has 300 times as many systems but only 50 times as many active players. [1] (Of course, 2 or 3 ultra-busy systems in the Sol bubble have more visitors than the entire Colonia region. You could ask "what's the point" about 99% of the Sol bubble, too...)
[1] This is based on EDDN data, which is PC-only, and may have regional variations I can't easily adjust for. Nevertheless I'm confident that the Colonia region is at least somewhat busier per-system than the Sol bubble. Only FDev knows for sure, of course.
or is there going to be a new super power formed over in that region of space?
Depending on your point of view, I suspect the answer is either "No" (the region is far smaller than even the Alliance, and less populated than many individual in-bubble systems, and that's unlikely to see short-term change) or "It already has" (the Colonia Council minor faction acts like a regional superpower, being present in over 60 systems, despite not formally having that status)
I would imagine that Colonia is somewhere behind the Alliance in the queue for exclusive ships/outfitting, however. (I'm okay with that - I like being out here a lot, but I wouldn't want anyone else to feel they "had" to come out here or miss out)