Based on the comment from Ed Lewis as quoted by Lightspeed, I think I get where FD is going with this.
Basically, the concept of Personal Narrative, which is individually defined by the player, is something all persistent MMO-type games need to provide.
Your own ship build, your own house, your own customization, and how you achieved them; these are the things FD is strategically developing to give each player a sense of individuality or group (as in social, group functions like wing missions and squadron carriers). This will aid in more sale of cosmetics.
1-to-1 balance is likely a low priority factor in this regards, accepting that there will be meta flavor of the moment and continuous change will keep things interesting and moving.
TL

R
More change and personal + group options and customizations to further the 'blaze your own trails' motto. Less focus on achieving equilibrium in competitive aspects like PVP.