Interesting theory..
You are saying Fdev is on the buttons doing realtime decisions and button presses while they ROFL...
I can only say I would furiously encourage management to take chance with this, seeing as it "emergently emerged" ;-) knowing fully well that we could handwave that saying something along the lines "because of the event has gained huge traction we decided to spice things up with some experimental gameplay from Q4". They're probably getting a ton of live data from this as we speak