As someone who keeps track of SC daily its just how the current situation is. There is no active player counter for SC yet. But there are more new players. More funding. More streamers. More videos. Just more of everything. The community is more active on reddit too. All of this in comparison to Q1 or Q2 clearly shows more activity.
'More' is not a number. As for 'more funding', according to SC's own figures, their expenditure rate exceeds their income. Which per elementary arithmetic means less funds in the long term:
"Annual income twenty pounds, annual expenditure nineteen [pounds] nineteen [shillings] and six [pence], result happiness. Annual income twenty pounds, annual expenditure twenty pounds ought and six, result misery."
Charles ens, David Copperfield