Hypothetical Meeting at Frontier
The group leader says," Good morning, people. We've decided after a few complaints to Unamericanize the game"
Let's see, what country's language and economic symbol should we use?
Typical responses from the staff:
How about Euros? Europe is a lot more than just one country.
True, but the US out purchases all of Europe including Russia.
And there are too many languages in Europe to just pick one.
And we'd be bombarded by complaints from all the other countries who will feel
slighted.
Well, does anyone out buy the United States in video games?
Yes, China, but only by about $ 1 billion. Which is insignificant considering its
population is 4 times that of the US.
Maybe so, but they are the only logical alternative saleswise.
If we make the game Chinese, everyone but the Chinese will be at our throats and we'll lose the rest of the world's markets.
But this game probably won't sell much in China.
The group leader says, "Perhaps we should rethink this idea. After all, the US dollar is the universally recognized international business currency. And frankly, with
$24 billion annually in video game sales, we can't afford to irritate our US market." He adds with a chuckle,
"And I doubt Americans would be happy with elevators called lifts and trucks called lorrys.
Well, that would probably stop complaints from the UK, which seems to be the biggest group of protesters.
Right. The UK spends less than 3/4 of a billion in US dollars on video games. The US spends
$24 billion annually. And we are not in a particularly popular genre outside of the US and Europe.
Case closed.
And more importantly, English is a required language in most Western nations' education system.
And outside of the West, China excepted, most of the sales are trivial in comparison.
Can we maybe use US currency and some terms and placate the Europeans and other non-imperial measurement using countries by putting some measurements
in metric as well as imperial?
Good idea.
But we should probably stick with MPH as speed designation because thats how most of the most famous coasters are designated. And Americans have a hard
time with KPH. They're becoming used to metric measurements, but not speed. Not yet.
So, it's decided.. we leave it as is. Meeting closed.
Despite that fact that I am an American, and have a natural bias, it is a rational business decision based on sound business principles. Is it fair?
No, but it's the reality. In a situation like this, there is no "fair." You can't please everyone. Think of how many countries this game will be available to and
think of what it would take to have one copy of every object for every one of those languages, because the name of an object is embedded into it's code. So, as a businessman, you are forced to acknowledge the 500 lb gorilla in the room, the most used language and least offensive to anyone. (however, having the ability to rename items, rides or even parts is a great feature which I hope is eventually implemented.)
(And ignore the huge panda behind him. Technically, Chinese is spoken by more people than any other language, including English. However, most of them are in China
which obviously makes it unsuitable as a default language. American English is really the most logical default language.
And I might also mention that an American invented the theme park concept. Not the amusement park or carnival; that was already in place. But Walt Disney
invented the theme park concept that exists today and every other theme park in the world, owes its existence to him.
In the end, it has nothing to do with nationality. It's a universal game. We, as gamers, can design a place for digital customers to come and have fun regardless of nationality. We can all be Walt Disney. After all, isn't that why we build these parks and put as much detail into them as possible? Does it really matter if a torch is called a flashlight? Once it's placed it doesn't matter. And besides regardless of the name, someone from the UK will look at a flashlight and think "torch."
However, it should be simple from a programming standpoint to let users choose whatever financial symbol they want. There is no need for any financial conversion.