I think you misunderstand the point some people are making, they want to support the game with 100% of the profit, rather then any cut going to steam, and if steams cut is 30% then it is huge for what steam is providing, people should be free to chose to support the game as they wish. So there really needs to be some clarification on this matter, and if steam has an NDA that prevents clarification then that is a problem.My goodness what a silly idea. Some people are under the imperssion that Valve is somehow forcing Frontier to use their service, and that Frontier is somehow losing money because of this. First of all, Frontier is a multi-billion dollar company, so is Valve. Frontier decided to sell their product through steam. They did this for theirown financial reasons, better marketing and so on. Froniter knows the full implication of being on steam, they also understand the financial implications of giving out steam keys to all existing players. If it was really so financially destructive to do so, they would not have done it. But to clear it up a little more, I think it works like this. Any one who buys the game now through steam, Valve will get a cut, sure, makes sense. But in what way will me linking my account, who I have already paid frontier in full, take money away from frontier in the future? When I launch ED, it starts their launcher, ever notice that all the extra products, merchandise, paint jobs, etc. are all advertised within their launcher, not on the steam page. Also I assume all future expansions for ED will most likely be sold through the ED launcher, not steam. You don't need to worry so much about Frontiers financial situation, Valve is not evil, they are partners working together. Any one who hates steam for one reason or another, but loves PC gaming needs to do some soul searching. Steam has single handedly brought PC gaming from the dead. 10 years ago all the predictions were for consoles to take over, now it's exactly the opposite, and we have steam to thank for that.
And also, no, steam didn't bring pc's back from the dead, they were never really dead, people suddenly had consoles that could compete with pc's at the time, however with increased resolutions 1080p and such rapidly coming, consoles quickly fell behind pc's and pc's naturally rose with those that wanted to be able to run games better, yes, steam made it easier to have your game collection in one place, but with DRM controversy and such springing up from that, and now there is a push to remove DRM from gaming, which I believe is going to happen since we've seen how DRM can negatively affect games. I mean the old games you can get on steam have steams own DRM in it, preventing many modding scenario's to get old games to run at newer resolutions.
GOG and their GOG galaxy is probably when it releases fully going to be something people will consider though yes, steam's massive catalog will still hold attraction, will GOG take a cut? probably, no clue how big it will be, but at the very least you get your game DRM free, and with the client being optional.
That said steam is far from at risk, but just saying steam holding cards this close to the chest and not letting game devs reveal what is going on seems quite suspect.