That's the bit I don't get. Why don't they just go to AMAZON. The biggest ecommerce site in the solar system. So if the 'customer' wants to return the goods who is responsible to refund (YOU) the retailer are.
The idea is (as with a good portion of retail), if you do enough business in volume, then you don't have to worry about the occasional hiccup, i.e. customers returning stuff, etc.
Why wouldn't a customer just go to Amazon? You're thinking too logically.
I, Joe the Consumer, decide that I want a bag of T-Shirts. I go to Amazon and look up T-Shirts and a listing pops up for ABC Shirt Guys. 3 T-Shirts, $25.
- Yep, those are the T-Shirts I want
- I have no interest in price shopping
- $25 sounds reasonable enough
I purchase the t-shirts from ABC Shirt Guys for $25, who then purchase them from Walmart for $15.
Why didn't I just go to Walmart.com and purchase them myself? Maybe I hate Walmart. Maybe I have Amazon Prime and want to get the most bang for my buck off the sub. Maybe I'm just not in the mood to futz around, those are the tees I want, and I have enough money to buy them.
In the end it's all about people who aren't price-sensitive.