I purchased ED from the website. Guess I and everyone else that purchased the game BEFORE it came out on steam also do not count.
Someone need a class in statistics.
Steam accounts for 65% of sales, and last I checked 65% was a suitable sample size of a population over a million.
We've been over this. Just because the word "Steam" is involved doesn't automatically discredit the data. You guys don't have to be told what the number of copies sold is, you post it on the forums with every quarterly report. If you'd bother to read the charts yourselves you'd be drawing the same conclusion as the OP, just likely not be bothered enough to say anything about it because you can drop back on the illusion that the "hidden" players who don't play through Steam are going to be the game's salvation.
What a wonderful dream that must be.....
The answer, OP, is that Frontier isn't willing to do anything to regain the game's momentum in the market. They're stuck in a rut and continue to sink significant time and resources into projects like Arena as opposed to listening to player feedback and focusing on core aspects of the game which is what keeps players playing.
Just enjoy it while you can, and when you no longer can, move on. It's become abundantly clear there's nothing we can do about the situation.