I bought it yesterday in the Steam Sales.
Oh my god this game is beautiful! I cannot get over how well made it is!
Within minutes I bought a ship-load of DLC for it. Don't regret it. Awesome game.
Highly recommend getting it before July 4th. [yesnod]
Yup. I remember the first time I tried the demo (after a friend kept coaxing me to try it). I kept saying "what's so fun about driving a truck on long trips? IT'S BORING!" but he kept telling me to try it, try it! There's a Demo! Delete it if you really don't like it!
So after I loaded the demo up, I was still in the "yeah this is gonna be a boring game" mentality. So I took my first job. Had mouse steering configured. Used W and S keys to accelerate and decelerate. Cleared the first job, took a second, then a 3rd. etc. By the end of about 1 or 1.5 hours, I'd already gone back to Steam and bought it plus a few DLCs. It probably helped that TrackIR worked flawlessly without even requiring me to set up a special profile for it - the default bog-standard profile worked perfectly.
That was back in 2013 or maybe 2014. Since then I had purchased a Logitech driving wheel JUST FOR THE GAME. I don't even use the wheel for other racing games (like Grid or whatever - I use a gamepad for those).
EDIT - I should add that the game "scales" to your skills... it starts out easy, probably why it drew me in... as I slowly learnt how to play it, I could turn more and more realism options on. So you don't really crash-and-burn like how Elite does (remember the first time you tried to dock with a Coriolis in 1984?

) I've now got the game on medium-ish kind of realism settings... my shifter is still automatic (the "realistic automatic" option, I believe), cuz my driving wheel shifter is only sequential, not really suited to jump gears. And I still can't park trailers well yet, so I leave that option on to ask me if I wanted autopark (docking computer!) when I reach the destination. I'll get around to learning how to park long trailers - eventually!