Leaving aside the question of whether "guild" is a useful description of people that want to be part of a strong team, I'd like to ask a question of the people planning to be in the "all" group but not looking to join such a team: what are you looking for? Is it about meeting the greatest number of new people? Is it about one-on-one combat? Is it about watching life unfold before your eyes?
There are a two main things that will make me want to stay in the all-players group as, mostly, a lone-wolf.
One is the "watching life unfold" concept. The knowledge that there is a vast potential group of characters in the game that are not simply pre-programmed NPCs, constantly patrolling the same area and forever standing in the same spot and reacting to every player in the same way. Other player characters add variety, randomness and "life" to a game. Even if you don't like the individual players or the way they engage with you (or against you) there is at least a real person behind the character. PvP combat is also a part of this, but not a major part for me.
The second is the pleasure of occasional interaction towards a common goal - being in a location and having a bit of difficulty achieving a goal and suddenly another player comes along, doing something similar. You casually team up, maybe even pick up another player or two, and enjoy co-op play for a while. I might even friend them formally and seek to team up again, and maybe (if it is possible) make a permanent alliance.
The chances for experiencing the game this way will be greatest in the all-player group. I have no preconceived plan to join a clan, guild, group or whatever, but then again I have nothing against the idea either. I'll be looking to play the game the same way regardless, and if a temporary or permanent alliance allowed me to maximize my enjoyment of the game then I'd join one. If not then I'd continue to play solo.
Playing in the all-players group means that I can be part of an alliance and still meet the maximum number of other players, whereas if I join a private group I am instantly isolated from the rest of the game universe. In fact one concern I have is that the player base could fragment into small private groups or solo players and the "all" area will be impoverished as a result. Alliances are fine as a mechanism for keeping a bunch of friends instanced together, but groups are an exclusion mechanism.
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