Complete the Kessel Run in less than 12 parsecs and win a Jar-Jar Binks action figure? Think I'll pass
But what if FedEx, UPS and Redbull all competed with one another to sponsor the event? Winner gets big cash reward of in-game credits, bought with sponsor cash. FD makes a packet and creates more content.
Or what if Redbull want to buy or lease a planet for hosting extreme sports events, between player participants? Or Ticketmaster or Labatts or whoever want to buy or rent a planet for hosting concerts? JJagged Bbanner's latest extravaganza with Bowie as a warm-up act...
What if UPS or FedEx want their own planet to form a central operations and distribution hub, in a convenient location? Real transport operators could 'hire' players to work as couriers in legitimate employment, earning game credits paid for by a cash equivalent from the sponsor to FD? They'd provide their own ships (bespoke designed by FD for the client) and cover all your on-job fuel and servicing costs... the pay might be rubbish but if you're skint it's a chance to see the galaxy and a leg up towards one day owning your own ship..
Ditto taxi services and freight haulage - in the UK that might appeal to brands like Addison Lee and Eddie Stobbart... and again, they might want to have major operations bases. This might be a lucrative use of some of the currently 'reserved' systems...
And suppose one of their ships gets attacked? Suppose someone tries a heist on a Securicor transport - big corporations could afford bigger bounties. They might be minded to pay, i mean 'show', gratitudes to the relevant 'authorities' to expedite the rounding up of suspects..
What if player health, once first person is implemented, is contingent on eating and drinking virtual groceries, the 'nutritional' value of which is a function of sponsorship level - ie. cash-for-calories or something. Coke vs Pepsi and Craft vs Nestle = big bucks for FD = more and richer content for us.
If the game's economies could be spun into a gravy train, it could really take on a life of its own. Again, you're not supposed to 'like' advertising (how sad would
that be?) It can be, and often IS an irritation. But it'd be a most worthwhile minor annoyance if everyone and their dog wants an in-game presence, allowing the galaxy to be developed far beyond our, and FD's, wildest dreams..
In the future, most new addons may be corporate tie-ins, with FD spending most of their time making custom content for paying customers. What if Disney decided to buy in with a Star Wars galaxy, far, far away, with the full suite of classic ships and A-list casting (ie. real hollywood stars).
Auto manufacturers selling their own ranges of Elite ships. Property developers or architects releasing their own garden cities or visionary metropolises. Tourism operators like LastMinute.com or TravelRepublic releasing their own bespoke holiday paradises, all made in-house at FD to their exacting specifications? More lush content, more money, more opportunity, diversity, buzz...
It could be win-win-win-win-win.