Proprietary rights in relation to a trademark may be established through actual use in the marketplace, or through registration of the mark with the trademarks office (or "trademarks registry") of a particular jurisdiction.
Meaning Frontier do not have to trademark it at a trademark office if it has been established through actual use in the market. Considering it's been in use since 2004 (the engine that is), this requirement has been met. COBRA is more than an engine, it's a set of in-house tools and techniques that likely make it really difficult to trademark with an office; easier to use them in one's every day life during the process of product development, and thereby instil trademark on said feature-set; that is, COBRA and the COBRA engine.
Meaning Frontier do not have to trademark it at a trademark office if it has been established through actual use in the market. Considering it's been in use since 2004 (the engine that is), this requirement has been met. COBRA is more than an engine, it's a set of in-house tools and techniques that likely make it really difficult to trademark with an office; easier to use them in one's every day life during the process of product development, and thereby instil trademark on said feature-set; that is, COBRA and the COBRA engine.
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