Rift Higher Price than Expected? $600

[skeav]

ive been a dk2 user for about a year now and i cant stand playing the game on a regular monitor even with track-ir its just not the same game, so it was a no brainer that i ordered one although i do use it for more than just elite dangerous, theres assetto corsa (when they implement it properly), dcs, dirt rally and a few others thats likely gonna have vr ready eventually,
but im just hoping that frontier can get it working for when it gets delivered sometime in april (fingers crossed)

 

[Shanaeri]

OR or a 4K monitor.. I know which is more useful outside of a couple of games. Should have made it a loss leader and adopted the console method(Licensing) to get revenue.

VR will live and die on market penetration and adoption. A high start price is not the way to achieve it.

 

[jabokai]

OR or a 4K monitor.. I know which is more useful outside of a couple of games. Should have made it a loss leader and adopted the console method(Licensing) to get revenue.

According to them, they have. They say it is still subsidised at that price. Consider what is in there and what that the costs are as an initial production run.

"People ask about Touch+Rift discount - Everyone with Touch needs a Rift, consider discount built into price of the subsidized Rift hardware."

https://twitter.com/PalmerLuckey/status/684490329332957184

 

[ranix]

I get it for free (dk1 backer) so it's all good to me. Means I don't have to worry about how much the Vive costs when I get both

 

[Shanaeri]

According to them, they have. They say it is still subsidised at that price. Consider what is in there and what that the costs are as an initial production run.

"People ask about Touch+Rift discount - Everyone with Touch needs a Rift, consider discount built into price of the subsidized Rift hardware."

https://twitter.com/PalmerLuckey/status/684490329332957184

They are probably lumping in the R&D+marketing costs into the final price of the unit, rather than treating them as capex/investment costs which would drive the price down. I'd be interested to see the teardown costs to see what the component cost is vs retail.

I don't doubt it's subsidised in some way, but how they derive the final cost price, they then add margin on is perhaps a core question.

End customer perception seems to be it's too expensive, that's a hard thing to combat, especially when perception often over-rules reality

 

[Kevris]

Why is it more expensive in CA than here in MA? I only paid $630 for mine.

Shooting from the hip: Taxes. I probably have to pay sales tax because they're based in CA and shipping from CA.

 

[Von Roerich]

I'm not saying your all mad. But i've just upgraded to be able to play horizons ................. I'm not gwell doing it again to get the oculus rift when there's no guarantee it will even work properly for ED

 

[Laste]

Crazy? Really? You're getting a fair chunk of tech for your money IMHO. And they don't tell tell people they might have to upgrade? Again, really? They even provide a software tool that tells you if your PC is good enough and they have not been shy in stating what level of PC is needed. Not only that but they have an "Oculus Ready" programme to certify equipment. If you've missed all that then you deserve to be sitting there, crying, with a CV1 and a 486 laptop!

Yes really and nope, Not crying, not even close. You got stock options or something in oculus? It's overpriced and doesn't give you much more than what you already have. ( oh an x-box controller).
FOV same as mobile VR. 90 hz resolution...Didn't they say 95 was bare minimum? It's lighter i guess, so there is that. Not supported for ED.They will get the tech early adopters like they always will, but a lot of people are now going....ahhhh, maybe not today. Lets see what vive is doing. There own forum is full of people going, well this sucks.

 

[Tony Spaniels]

I'm not saying your all mad. But i've just upgraded to be able to play horizons ................. I'm not gwell doing it again to get the oculus rift when there's no guarantee it will even work properly for ED

Fair enough mate. I wont be limiting myself to one game. Plenty of choice already out there besides Elite, as class as it is. I do hope it will work tho ofc.

 

[jabokai]

They are probably lumping in the R&D+marketing costs into the final price of the unit, rather than treating them as capex/investment costs which would drive the price down. I'd be interested to see the teardown costs to see what the component cost is vs retail.

I don't doubt it's subsidised in some way, but how they derive the final cost price, they then add margin on is perhaps a core question.

End customer perception seems to be it's too expensive, that's a hard thing to combat, especially when perception often over-rules reality

I think they're still getting a load of pre-orders - the site was knackered for a while and the shipping dates people are getting are already pushing back.

From what I've read most of the hardware is now custom, rather than off the peg stuff cobbled together, so the teardown costs will be quite high in themselves, I'd imagine, until economies of scale kick in. Totally expect the price to come down, and it is higher than many of us hoped for, but still less than some feared.

Compared to the cost of the PC needed to run it, the extra $100 - $200 is, while not exactly pocket change, not going to slow down adoption too much I don't think.

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Yes really and nope, Not crying, not even close. You got stock options or something in oculus? It's overpriced and doesn't give you much more than what you already have. ( oh an x-box controller).
FOV same as mobile VR. 90 hz resolution...Didn't they say 95 was bare minimum? It's lighter i guess, so there is that. Not supported for ED.They will get the tech early adopters like they always will, but a lot of people are now going....ahhhh, maybe not today. Lets see what vive is doing. There own forum is full of people going, well this sucks.

Wish I did have shares in the company!

The Vive will be at least $100 more, and more likely $200+ more, IMHO.

 

[Von Roerich]

Fair enough mate. I wont be limiting myself to one game. Plenty of choice already out there besides Elite, as class as it is. I do hope it will work tho ofc.

That's the thing, I'm not even a 'gamer' I only play elite Dangerous. I can't even remember how i found it. Think i've only played half a dozen games in my whole life. This is the only game that captured what i was looking for..... apart from 'Half-Life' of course

 

[Noddie]

Hmmm. How much is a new xbox or PlayStation version on launch day?

Like those (and most tech, actually)Maybe the price will come down once the "Early Adopters" have got theirs and sales start to tail off?

 

[Mad Doctor X]

500 squid is quite a lot, especially as need to spend the same again on a graphics card to play Elite with it. Will have to wait a bit longer me thinks.

 

[shadragon]

Can't get into the shop still, but reports are that the Rift is set at $600. Quite a lot higher than I was expecting.

And this is with Oculus subsidizing the cost!

I wonder what price Vive will be...

You didn't expect el Zuck to spend 2 Billion on a company and not want to make it back with interest, did you?

Seriously, this is good news. It means the Vive has a decent chance of arriving with the same or even a lesser price. Will certainly lessen the price gap between the two competing products.

 

[Commander Debic]

I think they're still getting a load of pre-orders - the site was knackered for a while and the shipping dates people are getting are already pushing back.

From what I've read most of the hardware is now custom, rather than off the peg stuff cobbled together, so the teardown costs will be quite high in themselves, I'd imagine, until economies of scale kick in. Totally expect the price to come down, and it is higher than many of us hoped for, but still less than some feared.

Compared to the cost of the PC needed to run it, the extra $100 - $200 is, while not exactly pocket change, not going to slow down adoption too much I don't think.

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Wish I did have shares in the company!

The Vive will be at least $100 more, and more likely $200+ more, IMHO.

You no more know what the finished price of the Vive will be than anyone else. Here is an idea for you. What if Vive have been pushing out price propaganda to get Zucker to be a sucker. So he thinks he can gouge all those wanting the CV1 so bad they will pay him silly prices.
Then Vive comes in at say $100 - $150 less than Rift, good business move by Vive and cut rift sales from underneath them.
To pay €700 ish for a VR item that according to ED's Zac, isn't compatible with the game, at this time, and which he stated they hope something can be done sometime in the future, if it is mainly for this game that people are ordering, borders on consumer madness.

I can live with my 4K 2d ED environment even though FD wowed me at EGX in 2014 with the Rift.
If it becomes very successful others will jump in and develop versions too, I will wait and see how the market shakes out over the next year or two.
I don't think the tear down costs justify this gouging, as why was he mooting the similar pricing rate as the DK2? No in typical style he sees a way to price high and really soak the early players, before he takes his 3D spectacles down to a competitive price.

 

[rennarda]

.

Now if Apple were the company who were selling these and they were white I doubt an eyebrow would be raised.

Wow, full marks for some how managing to make this a dig at Apple. This is Facebook and Oculus we're talking about, not Apple. Apple will - if they ever enter this market - wait 2-3 years until they know how to fix all the problems people have with the current kit.

I thought it would sell for about £350 and would gladly have paid that much - even though it's going to require upgrading my GFX card whatever - another £400-500 maybe... But £600 for what is essentially just a commodity display, some lenses and a (clever, but surely not so hard to manufacture) positional sensor....that's crazy.

 

[Mosait]

I would've ordered had it been around $100-150 less. This price really put me off Oculus, for now. Additionally, no one seems to know if ed will work on it, I don't need another xbox controller, and I'm a little ambivalent about the "free" games tacked on.

Interesting thing, to me at least, I'm willing to spend more than $600 for the Vive (of which it will most likely be). For now, I have my dk2, and it works just fine, but is still damned uncomfortable on my face after playing for an hour of 2.

 

[jabokai]

You no more know what the finished price of the Vive will be than anyone else. Here is an idea for you. What if Vive have been pushing out price propaganda to get Zucker to be a sucker. So he thinks he can gouge all those wanting the CV1 so bad they will pay him silly prices.
Then Vive comes in at say $100 - $150 less than Rift, good business move by Vive and cut rift sales from underneath them.
To pay €700 ish for a VR item that according to ED's Zac, isn't compatible with the game, at this time, and which he stated they hope something can be done sometime in the future, if it is mainly for this game that people are ordering, borders on consumer madness.

I can live with my 4K 2d ED environment even though FD wowed me at EGX in 2014 with the Rift.
If it becomes very successful others will jump in and develop versions too, I will wait and see how the market shakes out over the next year or two.
I don't think the tear down costs justify this gouging, as why was he mooting the similar pricing rate as the DK2? No in typical style he sees a way to price high and really soak the early players, before he takes his 3D spectacles down to a competitive price.

I don't know categorically, no, which is why I said IMHO.

Vive comes with 2 "lighthouse" things and hand controllers - IMHO it will be more expensive. Not only that but HTC are not in good shape financially - they will possibly want a quick return on this for their investor reports. They've also been routinely talking about their product as being a "premium" option. Not so subtle way of telling people that it will not be as cheap as the opposition, again IMHO.

You obviously don't follow VR news too closely, as Oculus have been hinting at the price increase from what they hoped it could be done for, for quite some time. People are still quoting the years old $300, despite the fact that CV1 is much, more than a rebadged DK1. I think some people were being unrealistic in their hopes.

4K sucks compared to VR, just saying.

 

[moonsword]

I guess most people will not preorder but waiting for the announcement of the SteamVr and its price.

 

[Space Dandy]

They are charging nearly double the expected price, my guess is much later on we will get a lower price without the two games and gamepad. Still I don't expect many Canadians will be willing to fork our 900$ cad for this....

Honestly I was expecting a 400/450$usd max price but guess it was to be expected after they announced they were bundling it instead of selling the OR stand alone.