Already on my ignore list.
Game Discussions Star Citizen Discussion Thread v12
- Thread starter Yaffle
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- star citizen
Yeah the narrative team is really productive. Too bad it's a marketing team and not a development team.
Yeah NPC are so much more real and alive than IRL, proof:
This thread is not there for SC ingame discussion. This thread is there for discussing whatever CIG/CR spouts with the occasional SC bug posted.
So do they just fire them or what, clearly this space simulator does not need any background lore
Always good to see backers money being spent on marketing instead of development.
There are still backers out there who swear CIG don't do any traditional marketing...
There are still backers out there who swear CIG don't do any traditional marketing...
Do we know where the marketing money is coming from? It could be from that calders investment or from Chris' pocket.
CIG's entire marketing is traditional. User analytics, social media posts, article placements, email campaigns, upselling, artificial scarcity, loyalty programs, Google Ads, market segmentation, exclusive offers. It is like the greatest hits from Kotler's marketing handbook.
World of Janks
Ooh, haha, hahahah, hahahahahahaha, lol you made me laugh. No-one acquires 400m in customer money and pays for ads out of their own pocket, that's funny.
Of course, when you say out of his won pocket, you may actually mean all that customer money he has managed to re-direct, this is gettin better and better.
Don't forget the paid shills!
Does Ebob keep replying to me? LOL... i don't think he understands block development.
Surely all the posting here in support of SC comes under the definition of social media marketing....it's probably all paid for.
I wouldn't say all of it. Its just hard to tell apart the true believers from those who might be being influenced by financial rewards.
I will stop criticising Star Citizen if true believers in the project will reach my streatch goal of $5000000 after which I expect first delivery of not criticising the project maybe around 2024. Until then my criticising will be done when it's done as big non criticising of crowdfunding project takes time and I have to start a company first.
Sad
The Block is still in T0.
Nah, we have decent players here like Mole and sovapid.
In theory CIG's extensive marketing should never be funded by backer purchases. It should come from the Calders investment, subscriptions, or 'other incomes'.
Taking a quick look at the financials blog for 2020:
Publishing & Marketing Costs: $15.3m
Income (Subscriptions + Other): $11m
So yep, that would leave the Calder money, which is in theory primarily for marketing SC & SQ42.
But one of the many oddities of the financial blog is that they don't declare how much of the investment money has been spent to date. They leave it sitting there intact in the net position as if it's never been touched. (Other than the -$5m ROI in 2020, leaving $58.4M still showing on the books.)
Going by the more transparent UK-side filings, SA's accountant guy reckons ~$7.5m was spent after the initial 2018 investment in the UK alone, dealing with existing debts etc IE:
Given that the significant marketing costs usually come in the launch push (and get close to the overall funding costs of the project itself), better hope they're not frittering it all away... (On what are essentially very traditional marketing techniques, despite their claims to the contrary. All for an unlaunched game...)
Taking a quick look at the financials blog for 2020:
Publishing & Marketing Costs: $15.3m
Income (Subscriptions + Other): $11m
So yep, that would leave the Calder money, which is in theory primarily for marketing SC & SQ42.
But one of the many oddities of the financial blog is that they don't declare how much of the investment money has been spent to date. They leave it sitting there intact in the net position as if it's never been touched. (Other than the -$5m ROI in 2020, leaving $58.4M still showing on the books.)
Going by the more transparent UK-side filings, SA's accountant guy reckons ~$7.5m was spent after the initial 2018 investment in the UK alone, dealing with existing debts etc IE:
Given that the significant marketing costs usually come in the launch push (and get close to the overall funding costs of the project itself), better hope they're not frittering it all away... (On what are essentially very traditional marketing techniques, despite their claims to the contrary. All for an unlaunched game...)
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