So lets do some maths.
Based on the community created spreadsheet, for 2022 they have had 271,934 new accounts. We know 1/3rd get converted to actual paying backers (as per CR's statement) so that would account for 90645 new paying backers. The amount raised so far this year is $30.36 million.
Approximately 85% of customers never pay anything over the standard entry fee, so 77050 would only spend $45 accounting for $3.46 million
Leaving almost $27 million from 13,600 new backers, requiring each and every one to spend almost $2000.
The other way to see where they make their money is to look at their marketing. Do they create and market cool low priced ships to entice backers with only a small barrier to entry or is it aimed elsewhere?
We all know the answer to this.