...Land claims - a great idea for in game but as a money grab? Pretty feeble.
But here is the point as with all funding, you don't have to buy and fund and you can buy this in game.
On one level you are spot-on. No-one is forcing the faithful to spend their dollars on something that may never exist in a game that may, or may not, ever see the light of day.
But as an idea for making money it's pretty good. If 10% of 100,000 people pay 50$, then.... well, you do the maths - but it's not a bad return for actually only writing a few lines on a web page.
And damn, who wouldn't like to make half a million dollars for 200 words?