Ok, let's address the naming rewards in the kickstarter pledges.
Let's start with looking at what the actual pledges were for naming a station, planet and system.
Nothing in there states exclusivity. It also doesn't state non-exclusivity. But wait, I hear you say, there is an asterisk, what does that mean? This is a very good question as it denotes further detail. I could not find what the asterisk was directly referring to, but here is the F.A.Q. entry on naming things:
Also in there it does not mention exclusivity or non-exclusivity. People have interpreted the pledges from memory and assumed they said things they did not actually say. If Frontier did decide to allow system and station naming (but not planets) as part of colonization, I am confident they are legally clear to do so (but I am not a legal expert).
I am trying to ask people who did name a system, station or planet how they felt at the time of pledging. I do understand the concern though. But, there is more to this, so let's move on.
Frontier have in the past reneged on kickstarter pledges (yes, really), struggled to meet kickstarter pledges and even pre-order bonus exclusivity.
And let's be clear here, offline mode was NOT a kickstarter pledge. Yes Frontier said they would do it, and then they said they wouldn't, but the only legal promises they had to fufill were the wording in the pledges themselves, that's why Kickstarter don't allow you to change the wording after you commit to launching the kickstarter, this is to prevent what is known as "bait and switch".
So what did Frontier do, or not do, to renege on a kickstarter pledge. The Founders Of The Elite would get: “
The Elite” are treated well, wherever they go. Whether it be discounts on buying special items or repairs, and the small number of founding members even greater benefits. Other benefits include a greater likelihood of being offered rare missions or opportunities. Membership is offered to pilots who have proven their ability by reaching “Elite” rating within the Pilot’s Federation, but the founding members are not put through such an indignity. All “The Elite” are entitled to display a special silver “Elite” emblem, and the founders a golden one with the word ‘Founder’ beneath it."
As a Founder Of The Elite, here is what I actually get: I get automatic access to Shinrarta Dezhra without needing to be an Elite rank in something. I get a discount at Jameson Memorial (this is not as big a discount as a normal player can get from any station controlled by Li Yong Rui, and it means I have no idea what things actually cost as I get the discount everywhere). A Founder's decal (two actually, one is reversed because for some reason Frontier decided it wouldn't work on both sides of a ship). And that's it
Those who backed high enough to be part of the DDF (Design Decision Forum) were promised "God-like powers" although it must be said, not as part of a pledge tier. Then the DDF was stopped. It is now called the Design Discussion Archive and is viewable by those who pledged high enough during the kickstarter.
Frontier also struggled to deliver official models of the ships, and there was some issues with the artwork book.
Now we get to more recent events. Frontier decided to launch a DLC for Planet Zoo on console. As part of this launch, they had the DLC available for pre-order with exclusive pre-order items you would not get once the DLC was released. Until that is they released the DLC and Chantel in her first Frontier Unlocked livestream had to announce the pre-order exclusive items would be available to buy as bonus pack.
So, if you've read this far, I am sorry, it's a lot to go through. If you've skipped to the TL DR, it's basically this: Frontier can if they want to allow naming as part of colonization. There is no exclusivity on it from the kickstarter and Frontier have a history of not honouring exclusivity promises. This is NOT a criticism of Frontier or me having a moan, I am just presenting things as they have happened without bias on my part.