Why?
"As part of the update to the livery system and the introduction of Arx, commanders will be able to acquire cosmetic items by simply playing the game! We won't ask commanders to change how they play, simply being an active player and engaging with the game is all that's required. A number of Arx can be earned each week and will be instantly added to a player's Arx balance and can be spent there and then, or saved for later. "
I am also aware that it was also said
"ARX will only be used for Game Extras/Cosmetics. So, all merchandise, games and DLC will continue to use real-world currency." so you can take what you will.
I think the idea was to give you the ability at the time to get some arx not enough to get what you wanted and then top up with paid content ?
I think the amount of arx being bought is the same but the amount of people buying arx has dropped.
I did find it funny that 6yrs ago when frontier points were dropped for arx a player did say buying ships for arx will become a thing
To what quoted sentence goes the "why"?
If it is the first, then the answer is that free ARX are lost money for them. If it is the second, the answer is that cancelling the free extra ARX clearly shows that they felt it to be too much charity if they want to make money with ARX, especially on top of that free ARX for Thargoid slashing. If it is the last, the answer is because the premise changed. It is not about cosmetics anymore. So if they already nullified some of their previous statements (ARX are not used only for cosmetics anymore, and no, pre-built ships are not just "extras"), why stick to them in the search for intentions? The P2W slider got pushed a bit higher, so we should expect to pay more. That there still is free ARX from playing is honestly surprising me. I would have expected it to dry out silently to a point where you don't get any at all.
That player 6 years ago simply predicted a pretty obvious outcome of games venturing into P2W: that there will only be more of it with time. In the case of Elite though, I think P2W is a good thing. YMMV