Also to be clear. I don't believe Hagglebeard was informed before hand that he was even having a player faction named after him. This was not given to a player group. Hagglebeard, in understandable excitement, created a player group after the fact.
I'm saying this because I've been reading back through the thread and people are saying "Frontier is catering too much to player groups! Its turning into a game of thrones board game!". No. No player groups involved here except the groups that came together, about 17 and lobbied frontier for this CG in the group leaders forum. Frontier simply put some nice easter eggs, that are supposed to be fun, in the faction tab that people are misinterpreting.
Frontier allowing groups to name their own faction hurts you in no way. Moreover, this is not the case here. In fact, the player group names usually stick closer to immersion. The Pioneer's Cooperative is actually the name of the Cooperative of 17 player groups that came together lobby frontier for this CG. Not actually a player group itself, but a loose collection of players and groups. Of all the one's that name is probably the only one that Frontier didn't think up as a surprise (maybe the others chose the names of their factions, but judging by their reactions it was a surprise). No one is complaining about that name.
Sorry that this has rubbed me the wrong way, but its a constant theme I see. Frontier tries to do something nice with the community, it inevitably isn't exactly how someone wants it, and the community lashes out. Lets all just concede that Frontier is absolutely awesome for supporting this, it was fun. Everyone got a nice toy. Some outstanding members of the community who made it possible got their names on a minor faction. What other game developers involve the community like this? Few.