True. The proper phrase in ad speak should be "without extra cost."
Actually, for this game, the proper phrase should be "finally adding/fixing some more things missing or broken from launch three years ago". Folks can dress Beyond up any way they want but FDev themselves have basically said the reason for this series of updates is primarily to fix the game and fill in missing parts. FDev are not on a mission to reward all of us customers with some sort of sweet extra surprise free DLC. No, that's not Beyond.
(Nice moral boosting thread though. The fact that threads like this exist is indeed telling of the state of the game and those responsible for it.)