You talk about the "New Era"We are both people who already bought the game, so that's the perspective we both see it from.
They'll see the hype in the gaming press/cinema (based on past trailers) when FDEV's marketing give a green light on press coverage of new era which won't happen too early as it'll die down before release and can't happen before they know with reasonable certainty exactly whats going to make the final cut plus an accurate estimate of a subsequent release date.
Wait and see.
I'm talking about the current game and the current sales.
I mean a little bit of press advertising (for example for the Fleet carrier) would bring new customers before the New Era.
But Frontier knows what it is doing and probably does not need new customers currently for ED.