The conversion rate of the actual prices between £44.99 and $59.99 is ~0.75. That was correct back in April, and is quite normal for a GBP/USD conversion.
Things aren't normal at the moment for sure.
But think of it this way - the £ presumably hasn't changed, the price the UK company charge in UK. Similarly the USD price hasn't dropped, it's stayed the same.
And even though the exchange rate has changed, why should the price US customers pay be dropping? Why would the price of Arx or any virtual product fall in price from your perspective?
To be clear I sell digital products in US and UK, and where automatic conversions happen due to exchange rates based off of my prices listed in £, my prices would appear to be falling to US customers for absolutely no reason. But my service isn't worth less than it was, to US buyers, just because of a conversion rate.
What fdev appear to be doing is keeping their prices at the levels they were when the original conversions were done. Which is sensible. Otherwise, your price point fluctuates constantly and is pretty idiotic.
Things aren't normal at the moment for sure.
But think of it this way - the £ presumably hasn't changed, the price the UK company charge in UK. Similarly the USD price hasn't dropped, it's stayed the same.
And even though the exchange rate has changed, why should the price US customers pay be dropping? Why would the price of Arx or any virtual product fall in price from your perspective?
To be clear I sell digital products in US and UK, and where automatic conversions happen due to exchange rates based off of my prices listed in £, my prices would appear to be falling to US customers for absolutely no reason. But my service isn't worth less than it was, to US buyers, just because of a conversion rate.
What fdev appear to be doing is keeping their prices at the levels they were when the original conversions were done. Which is sensible. Otherwise, your price point fluctuates constantly and is pretty idiotic.