I've waited to post in this thread until I felt I was out of "knee-jerk rage" mode and could be a bit more considered. With that in mind...
I am one of your core audience. I have played Elite since the C64. I have that 5.25" floppy in a frame on my wall. I bought every sequel that succeeded that. The only reason I wasn't a kickstart supporter is because I didn't know it was happening. I have composed music and written songs about the game and its universe.
I've stuck with ED through
- FDev first not releasing Horizons for Mac and then abandoning the platform entirely (console folks, I feel your pain, but you weren't the first)
- The horribly botched EDO release
- The introduction of the customer-hostile / dark pattern use of Arx and virtual currency bundles
- The jumping shadows, the invisible planets, and all the other weirdness.
I've stuck with it. When I was able, I built a gaming PC and purchased a HOTAS/Rudder rig
entirely to play ED. I pre-purchased EDO. Like many in this thread, I'd buy Arx every so often as a support gesture in return for ED not being a subscription - a refreshingly customer friendly approach in an increasingly sucky gaming world. Only a happy customer spends money even when they're not getting full value in return.
If FDev had raised prices on Arx, I wouldn't have been thrilled, but it wouldn't have angered me, maybe just a bit pickier on specific purchases (I built a spreadsheet in 2021 to figure out exactly what things cost). I would have continued making the occasional Arx purchase to support the company, albeit maybe a lower tier package than previous.
Devaluing my existing Arx, though, was entirely the wrong move. I won't be purchasing any more "support the company" Arx because the bean counters in the company have shown that they have no regard for the loyal customers who have kept ED, a 10 year old game, in the black*. If they have no regard for me, then I no longer care that much about helping to keep them afloat.
The new pricing is
ludicrous for decade-old skins or setting my laser beams to #FF0000 instead of #FFFFFF. Inflation isn't a valid argument here. There is no development cost - those were recovered or claimed as losses years ago. There is no manufacturing cost. There is no upkeep cost. There is no distribution cost. At best, there might be a QA cost when updates are released, but (snarkily) the QA costs obviously can't be that high given the general state of the game for the last several years.
Any future purchases (and those are, frankly, pretty unlikely unless this decision is reversed) will be the bare minimum I need to get the product I want. The goodwill is gone. Every time I open the Livery panel now, I get a bad taste in my mouth and pulled mentally out of the game. You've burned me.
This shouldn't be the case with a game that I and others have played in some form or another for the last 39 years. I've easily spent at least an actual year of my life (8,700+ hours) in an Elite universe of some kind. It's my favorite game series of all time. But you let some echo chamber in the marketing department undo all of that. Whoever came up with the idea is either really inexperienced, or very experienced and cynical about the value of keeping loyal customers happy and loyal. This "adjustment" should have been shot down in the first meeting - it's not difficult to predict the reaction.
If this was all because your VC or investors are griping for more revenue, this was exactly the wrong way to get it. Want more money? Do some of these things instead:
- Reduce pricing or provide value bundling for older cosmetics. Bring back things like the "Vibrant Pack" or the "Ship ID" packs. Give me some reason that I can feel good about throwing money at you.
- Make new, compelling cosmetics. Price these at a slight premium for the first 6-12 months, then bring down to baseline for similar lines.
- I'm not personally interested in paying for beta access to new content or ships, but I think it's a decent strategy.
- Release (and charge for) the actual content people have been begging for over the last 10 years. This doesn't have to be an Odyssey-sized overhaul...
- Go back to thinking about value instead of just lazy quick-fixes. Admit this was a misstep, roll back the pricing on existing cosmetics.
- Host a user-created cosmetics store. If you can't/won't spend the time to make quality cosmetics, open it up to the people who are passionate about the game and take a cut. I'm not a huge fan of this approach, but Microsoft sure is making bank on Flight Simulator content created by the outside world...
- Treat your customers like they're actually important to your survival. Because we are.
This isn't a doooooom post. I'm still playing the game and will continue to do so until you turn the lights off.
I want you to thrive. But it seems you're starting to take for granted the passion that created things like Distant Worlds, the Canonn group, the databases, the guides, and all of the other player-driven emergent content that makes this amazing universe special.
You're increasingly making decisions that negatively impact your core players in the hopes of making up the difference on whales. But this isn't some "save the king" or gambling game, it's an incredibly complex semi-simulation that takes weeks to grasp and much longer to master. It requires a dedicated, motivated customer willing to invest the time and money. The kind of customer who would buy Arx simply as a thank you. Not valuing that person's time or money, and angering the people who have hundreds or thousands of hours in the game is not a great strategy long-term or short.
I hope you'll reconsider this decision.
*(no pun intended, but I'll take the shame)