Choice is not preference. If you prefer to play Mode A, but Mode B gives 25% extra on stuff, you may chose to play Mode B for the extra reward. But Mode B is not your preference.
no, wait, b+reward is your preference, that's why you choose b, because you consider b+reward better than plain a, right? that's not snubbing preferences, that's handing out cookies! you are still free to prefer and choose a (hypothetical you, that is, and to the extent that free will is actually free, which isn't that clear either!
then again, too much choice is said to be bad for happiness.
Frontier can't organise promotional events? I would say, they are the perfect candidate to do so if they want to get more players in Open.
oh, indeed! i got that wrong, i assumed you meant the players. which of course could too, and sometimes do, and has often been suggested. please excuse my poor old conditioned brain ([knocked out]), it has been exposed to 'the problem is the player base' quite a few times lately!