I think this is pretty much my huge issue with this whole Microtransaction thing. In all games now. I have absolutely no issue paying money to buy a frivolous cosmetic item in game (such as a gold paint job. Or a chrome one...

) to support the game development, thawt's a choice we all have. However, it's becoming very clear that the original intent to allow things to be gotten in-game with no RMT is a complete fallacy, as it simply isn't true at all. Naming your ship isn't even a vanity thing, as unless you buy a nameplate to go with it, noone else can actually SEE it on your ship, so that makes no sense at all.
I can only hope that we're misreading the beta notes a bit, as while they say noone else can see your shipname at the moment, perhaps that will change when the game goes live.
If not, then it's going to irritate many more people than it will please.