And suddenly everything becomes clear.
You poor, poor man.
Wait, don't you mean P O O R P O O R M A N?
Asp is three letters, easy to pronounce and is what I believed to be a well known name. It is very easy to sound out, I just asked my 4 year old, so why would people have so little upstairs that they are forced to spell it? Well I have just done some research and I can now say that it is because they have a development level of a 3 year old. Solved!