Untill not enough new people buy the game and they make the business decision to shut it down. Given the outrage, I dont see it being profitable for long. And we know all they care about is profit.
Hardly shocking that a company cares mostly about profits is it?
Heads up- the "outrage" is a vocal minority and even though you are trying your best to hurt profits, the game won't be hurt from the loss of this minority.