I don't spend my free time with the expectation to get constantly asked for money. The blue store icon was designed specifically to stand out and grab attention which is why people (including myself) are up in arms about UI language and design. This is immersion breaking and distracting.
The ARX conversion is not pro-consumer, as the only reason to do this is to obfuscate costs and be able to jack up prices later, while playing on the psychological strain of keeping a balance in an account that you don't control. (I buy 1500 arx, spend 1035, I have some number left and the transaction is still "open".)
Those who turn around and think that this was done to "Benefit Players" have been fooled by EA, Ubisoft, Tencent, etc.