The in-game store is (almost) useless in its current form

As long as I'm wearing these hard-earned sunglasses now, might as well be in a place that can benefit from them.

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I'm really amazed how FDEVs manage to code things that are that unintuitive, weird and sometimes plain dumb. It's just mind blowing and I start to think it's made with lots of actual effort - take simple thing like in-game shop. Simple indeed - add new button to UI that opens new window in which you can browse items and actually buy them if you have funds (Warframe, SWTOR, hell - even WoW to some extent).

Now I believe FDEVs have some truly skilled developer who takes that simple thing and sit for days trying to make it as hard and difficult to use as possible. So simple shop UI... let's make Arx being applied AFTER you log out. And let's hide shop icon in menu behind Extras. Oh... what a great idea - lets' put just paintjobs there. For holo me it will be accessible via holo me menu WHILE being online...

And let's not forget to add obliogatory shop camera bindings. Because trivial LMB hold to rotate is too easy - players MUST bind additional commands just to rotate ship model. Ofc it will break shop scrolling ability but that's just bonus.

Oh, you wanted to preview paintjob from the middle column and rotate ship? Well, tough luck as you must move cursor to the ship area and whioe doing so you'll hover over paintjob you didn't want to preview so in the end you see what you did not want.

Because click to select to preview with separate button to buy is too simple.
That's what happens when big data meets marketing.
 
While we're at it, rename "Holo-me" to "Character design" so that I'm not confused to think myself a hologram!

you need to work on that self esteem!

joking as per usual. :D your suggestion is not only far less biased than mine but also pretty straightforward, and actually highlights a very awkward contradiction in the game: frontier have always been very keen to avoid any possible breakage of immersion or players being able to compromise the overall looks of the game in the slightest, eg ship names are zealously controlled, player faction names need to be strictly lore conforming, with rare exceptions (i can only think of a few bobble-heads and cockpit letters now, possibly also some decals) every cosmetic item strictly conforms to the overall aesthetics (it is very usual for cosmetics in games to include funny and popular tropes to entice players, from santas to anime characters an back). while this zeal sounds pretty good and could be perfectly justified and even praised, all this commitment crumbles away when it comes to promoting their own shop though, and in that very silly and jarring way. a matter of priorities i guess.
 
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