Huh, did you actually read the Steam page?
Like, just above where it classifies the game as a MMO, it also classifies it as a single-player game.
And the following is how Frontier describes the game's multiplayer in
its own Steam page:
Notice how it explicitly tell the potential player how he can play in solo mode, and thus never meet anyone?
Also, PvP is never emphasized. There's a tangential reference in the paragraph I've quoted, and that's all that is said about PvP in the whole Steam page.
Sorry, but ED was never advertised or sold as a PvP-focused game. It allows PvP, but doesn't mandate it — as is obvious to everyone that did read the part where it talks about multiplayer, given that a solo player can never be forced into PvP.