At this point, it's obvious there's something bigger happening behind the scenes that's tying their hands on talking.
Whether that's a whole or partial sale of the company (and so they're unable to announce anything that might alter the share price up or down during the process), or something else, it's obvious from the sudden silence and that very, very carefully-worded post by Arthur, that the community managers are pinned in a corner by orders from on high, perhaps even by the intricacies of business law.
The "obvious opportunity" is almost certainly something that needs to be navigated with extreme caution, for one reason or another.