So as long as there is a lack of information I don't care if they find it exciting or amazing, I simply ignore it until I get some solid information. No hype involved.
I've "only" clocked up a year on the game and fora, but even in that short space of time my ability to ignore the constant "excitement" has dwindled considerably

I was able to ignore it for a good long time, but regrettably the repetition of even minor announcements as being "exciting" or "awesome" just increases the irk factor now. I wish it didn't, and I could exhibit your much more useful detachment
Unfortunate really, because the game itself hasn't ceased to genuinely excite me in the past 12 months (even if I've been less than enthused about a couple of things that got changed, but thats not relevant to this thread

) and I don't see that changing any time "soon".