Yes, I believe it's these folks who are pretty good at strategic marketing. I theorize they told FDev essentially, "Stay quiet, we're spooling up a monster VR marketing campaign, we've got this."
I would bet my least-expensive pair of pants that we'll see something like this in the weeks to come for ED. I've see a lot of Farpoint commercials this week around prime time, and it launches next Tuesday. I think it's fair to at least suggest we'll see more PSVR stuff as we encroach on E3.
I don't like it... But I see your logic. I suppose marketing and public relations are two different things. [sour]